02.01.16

Social Media Trends We Love In 2016

For digital marketers, social media is always full of surprises. New platforms and emerging trends are constantly shifting the industry and it is evolving how businesses market themselves online. Within the past few years, the way you socialize personally and professionally has completely evolved.  If you are having trouble keeping up, these are some of the hottest trends we love happening right now (and you should to).

Real-Time Updates

Take advantage of what’s happening around you at this very moment. If you have a smartphone, you can update your business’s social media accounts on-the-go. Are you attending an upcoming conference or expo for your business? Most of these public events have hashtags that allow you to connect and network with other professionals and potential customers that are also attending.

For more advanced users, you can even broadcast live video coverage of events with social media platforms like SnapChat, Meerkat or Periscope.

SEO Benefits

As a business, you want to be the first company to pop up in a Google search. Depending on your industry, you may have quite a few other businesses to compete with in ranking on Google. Social media can help with this. You will hear over and over that content is incredibly important for SEO – not just for your website – but for your social media channels, as well.

Did you know each of your social media pages is capable of ranking on Google? When updating your social media pages, remember to optimize your business information for search-related purposes.

Consumer Influence

Social media doesn’t just allow you to share how great your products and services are, but it enables others to share about it too! More and more consumers are relying on reviews that are published on pages like Facebook, Yelp or Google before they commit to a purchase.

As a business, positive and negative reviews can work in your favor. You have the opportunity to interact with any of these consumers! The key is to stay persistent with checking your pages and being prepared to provide any feedback.

As you continue to boost your social media presence in 2016, review what’s working for your channels and where you could use some growth. Give us a call at 404-792-3841 with any questions.