05.20.16

What’s New With Social Media Marketing This Month?

Social media marketing is constantly evolving and changing. It’s so important to stay up-to-date with these changes so your business can continue to flourish across each platform. If you think you fell behind with some of the most recent news, these are some new updates:

Facebook
Facebook has made its live steaming feature easier to access. A few months ago they released their Facebook Live feature to help businesses and users capture events in real time, similar to Meerkat and Periscope. If your business is looking to cover an event or release a new product, this is the perfect way to showcase it.

Twitter
Twitter’s 140-character limit makes it difficult to share tweets and photos at the same time. Although Twitter has recently made an announcement on changing this rule. Within the next couple weeks Twitter will update their platforms so users can share images without using valuable characters in tweets!

Instagram
Instagram has made a lot of major changes recently, but this past week they announced the possibility of incorporating specific brand pages into the social media platform. This will ultimately help companies measure the success of their Instagram pages with much more detailed reporting analytics. Better reporting results means more opportunities to grow from the data provided.

SnapChat
SnapChat is continuing to gain popularity among businesses looking to showcase their culture and brand. SnapChat makes it easy for brands to market themselves in real time. Some of the most common snaps businesses have been featuring include contests, behind-the-scenes footage, and even coupons!

Have a question about social media marketing? Contact us today!

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