North Fulton’s hottest fall fashion event, Noon to Night at Avalon, returns for its second year on September 15 from 6 p.m. to 9 p.m. on Avalon Boulevard in Alpharetta. The exclusive fashion show benefits Bert’s Big Adventure, a nonprofit organization that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families.
During Noon to Night, Avalon Boulevard is transformed into a runway that evokes images of New York Fashion Week. Bert’s Big Adventure children will strut down the runway with celebrity models, showcasing the latest fall looks from Avalon’s best-in-class retailers including Calypso St. Barth, Lou & Grey and Anthropologie. Drybar and The Cosmetic Market will provide hair and make-up services to ensure that the children and models are runway ready.
Bert’s Big Adventure, founded in 2002 by radio host Bert Weiss and Stacey Weiss, not only sends children with chronic and terminal illnesses on an all-expenses paid trip to Disney World, they provide year-round support and create a community of families that establishes long-lasting friendships with others facing similar challenges.
Last year, Noon to Night raised over $10,000 for the organization. The Avalon team expects this year’s event to be even more impactful.
General admission tickets are available for $50, and VIP tickets are offered at $150. VIP ticketholders will have access to a private reception party before the show and front row seats lining the runway. Tickets will go on sale on July 7 and can be purchased here. All proceeds from Noon to Night will benefit Bert’s Big Adventure.