12.17.13

Add, Follow, Hashtag, Like

Thanks to the ever-growing rise of social media, these are the terms of communication in the 21st century. Social media has taken over the web and is now one of the key tools in branding and marketing for businesses across all industries. In an era where 93% of marketers use social media to drive business, it’s no wonder we’re turning our heads to the social networking rulers of the world to seek out this year’s biggest developments. We’re covering the most used and perused to bring you highlights of the top dogs in the #socialmedia game.

FACEBOOK

  • If Facebook were a country, it would be the world’s 3rd largest, with over 1 billion monthly users. (Source: Today Tech)
  • More than 95% of Facebook users log into their account everyday. (Source: Social Media Today)
  • 80% of users prefer to connect with brands on Facebook. (Source: Business 2 Community)
  • A person uses Facebook 15.5 hours each month. (Source: Statistic Brain)
  • 2013 HIGHLIGHT: Facebook launched new Privacy Policies. No longer can you hide your profile from search results, so think twice before you post that compromising picture from last Halloween (you know what we’re talking about). (Source: ABC News)

INSTAGRAM

  • Instagram has over 100 million monthly active users. (Source: Mashable)
  • 40% of the top 1,000 most shared videos on Instagram are posted by brands. (Source: Mashable)
  • There are 1.2 billion “likes” per day on Instagram. (Source: Nitrogram)
  • 2013 HIGHLIGHT: Instagram ran its first advertisements. In between those posts of cute animals and your relative’s birthday pictures, watch out for photo and video commercials. (Source: Huffington Post)

TWITTER

  • The fastest growing demographic on Twitter is the 55-64 age bracket. (Source: Fast Company)
  • 58 million is the average number of tweets per day. (Source: Statistic Brain)
  • 85% of B2B marketers are using Twitter. (Source: Media Bistro)
  • 2013 HIGHLIGHT: Twitter became the second biggest tech IPO in history. With an initial public offering price set at $25 a share, Twitter now costs more than Google! (Source: Quartz)

YOUTUBE

  • More than 1 billion unique users visit YouTube each month. (Source: YouTube)
  • YouTube reaches more U.S adults ages 18-35 than any cable network. (Source: YouTube)
  • Over 6 billion hours of video are watched each month on YouTube. (Source: YouTube)
  • 2013 HIGHLIGHT: YouTube launched first ever YouTube Awards. Move over Grammy’s, the recording artist awards game has a new player in town. (Source: New York Times)
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